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press release lebanon star of the middle east
22.1.2014

In a partnership that brings together Le Royal Hotels and Resorts – Beirut,Dr. Nader Saab and the Ministry of Tourism in Lebanon, a new campaign to launch of Lebanon as a destination in Northern Iraq met with phenomenal success. Under the initiative titled "Lebanon, Star of the Middle East" the three parties jointly launched the dinner campaign at Erbil on December 9 2013 in the presence of high-profile personalities from both Lebanon and Northern Iraq.

The event was attended by Mr. NawzatHadi the governor of Erbil, as well as Mr. MawlawiJaberWahad, Head of General Board of Tourism Kurdistan Region. From the Lebanese side, Mr. Fady Abboud, Minister of Tourism in Lebanon, as well as Mr. Nather Auchi, Vice President of Le Royal Hotels, were also present to support this even.

One of the main pillars of the five star concept is to attract visitors to Lebanon,beyond the phenomenal shopping and sightseeing, to seek high-end esthetic and plastic surgery – a field of expertise that the country excels in. Against this backdrop and representing an integral part of the initiative, renowned plastic surgeon Dr. Nader Saab also headed to Erbil for the launch of this campaign.

Demonstrating its success, the event attracted the high society of Erbil and the who's who of Kurdish circles, including the Kurdish businesswomen's association. Media representatives from both Lebanon and Iraq were there to cover the event as well, focusing on the first pillar of the star: medical cosmetic tourism as a joint venture between Le Royal Hotels and Resorts Beirut and Dr. Saab.

Feedback from all the attendees was very positive, and many expressed their strong interest in visiting Lebanon. Valuable gifts were offered during the dinner including airline tickets, accommodation at Le Royal and sophisticated facial treatments at the Dr. Nader Saab Hospital, which is considered the only cosmetic surgery hospital authorized by the Ministry of Health in Lebanon.

Erbil, which is the capital of a region undergoing major transformation and with a vibrant economy, represents a new niche market for Lebanon. New partnerships such as the one by Le Royal, the Ministry of Tourism and Dr. Saab are excellent for revitalizing the tourism sector in the country. Lebanon will always have friends in every part of the world!
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