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Le Royal Hotels & Resorts – Beirut opens up the Lebanese market to the Leading Hotels of the World
8.4.2016

The Leading Hotels of The World (LHW), the prestigious hospitality consortium of 430 luxury hotels in over 80 countries, has come once again to Beirut this year on its annual roadshow in order to explore possibilities of collaboration within the Lebanese tourism sector. Representatives of some of the world’s best hotels gathered on March 24 at Le Royal Beirut – which is also a member of the group – to network with Lebanon’s travel agents and fellow hoteliers.

The roadshow took place at the Le Royal Beirut’s prestigious Pearl Ballroom, followed by a sumptuous Lebanese dinner for all participants at Diwan Shahrayar. Representatives of fine hotels came from Germany, Greece, Italy, Switzerland, Turkey, Morocco, Japan and the USA. Names like Bayershicher Hoff (Munich), Elounda Beach Hotel (Crete), Park Hotel Vitznau (Switzerland), La Mamounia (Morocco), Palace Hotel Tokyo (Japan) and The Setai, Miami Beach (USA) were present at this high-profile business and networking event.

Beirut was an important stop on the itinerary of LHW because it considers that the Lebanese have a sophisticated demand for luxury experiences and a five-star level of service, which the LHW group is known for. The different hotel representatives from abroad discussed how to strengthen travel partnerships with Lebanese travel agencies in order to provide such experiences to the country’s international travelers.

At the same time, the roadshow opened up the opportunity for Le Royal and Lebanon to showcase its potential as a destination as well, building bridges for other hotels and encouraging them to network with their Lebanese counterparts. Indeed many of the visitors were impressed with the potential of the country and the outstanding attractions it has to offer, cementing the roadshow’s importance in helping to put Lebanon on the international travel map.

Several new deals and possibilities emerged through this latest LHW Roadshow, helping to support local travel agencies in the country. Le Royal always looks forward to this yearly event, as well as to similar events in other countries where it can attract travelers to Lebanon as well. More such events are planned in the future!
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